dotshop your shop

.shop. The definitive online shopping The definitive online shopping address.

.shop is the top level domain for all things shopping. Whether you sell products or services, online or offline a .shop domain name adds meaning to your online address and is a powerful marketing tool.
The word shop is short and versatile. It is understood and used in many languages and cultures around the world, and works as both a noun and a verb. The .shop TLD is not only the natural choice for online services and shopping sites, it is also a great fit for offline retailers building an online presence.

Who is the .shop domain for?Who is the .shop domain for?

Online Ecommerce Online Services B2B ServicesOnline Ecommerce Online Services B2B Services
Offline Offline Retailers Service Industry Shopping GuidesOffline Offline Retailers Service Industry Shopping Guides

Many of the world’s leading brands use shop to add online shopping to their primary URL. Choose a .shop name for a dedicated online shopping address that is short, easy to remember and a powerful marketing tool.

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Launch ScheduleLaunch Schedule

Pioneer Program Now Accepting Applicationss -< Sunrise July 1, 2016 - August 29, 2016 -< Early Access Program September 1, 2016 - September 25 , 2016  -< General Availability September 26, 2016Pioneer Program Now Accepting Applicationss -< Sunrise July 1, 2016 - August 29, 2016 -< Early Access Program September 1, 2016 - September 25 , 2016  -< General Availability September 26, 2016


The .shop Sunrise period is a priority registration period that allows trademark holders to secure domain names that correspond to their trademarks before .shop becomes available to the general public. To take advantage of this priority registration period, your trademark must be registered in the Trademark Clearinghouse. The .shop Sunrise period runs from June 30 to August 29.

Early Access ProgramEarly Access Program

The Early Access Program marks the opening of .shop to the general public, and is an advance registration progam. Participants will have first pick to acquire relevant, meaningful and easy to remember .shop domain names.

Why participate in the .shop EAP?
For brands that have already secured their during Sunrise, EAP is a great opportunity to pick-up generic terms relevant to your business.
New ecommerce businesses
If you are a new ecommerce business or even an existing offline business then EAP is the perfect time to pick a catchy, relevant name for a competitive advantage in marketing and branding right from the start.
Existing ecommerce businesses
Even businesses that are happy with their current primary online address, could supplement their online presence with a .shop domain name for promotions or other special events.
Brandable Names
The .shop EAP is a great time to pick out a name that you can build a business around because of the many, many options to choose from.
What is the Timeline?
Unlike other new gTLDs the .shop EAP runs for 26 days. This extended period is aimed at accommodating strong demand for .shop domain names. We want to make sure that as many people as possible have the opportunity to participate.
Each stage opens at 15:00 (UTC) and closes at 14:59 (UTC). Dates are as follows:
  • Stage 1:September 1 - September 3
  • Stage 2:September 3 - September 6
  • Stage 3:September 6 - September 10
  • Stage 4:September 10 - September 14
  • Stage 5:September 14 - September 18
  • Stage 6:September 18 - September 22
  • Stage 7:September 22 - September 26

General AvailabilityGeneral Availability

Registration for .shop will be opened to anyone on a first-come-first-served basis via participating registrars from September 26, 2016

Be first to set up shop at .shopBe first to set up shop at .shop

We are looking for businesses or individuals who believe in the potential of the .shop TLD, and want to be first to set up shop at .shop. If you have a great idea for .shop website, and marketing plan, please let us know. Download the .shop Pioneer Progam application form here.