TOKYO, Dec 18, 2017 —GMO Internet Group company, GMO Registry reports today that generic top-level domain .shop, has achieved a 74.3% renewal rate on domain names registered at the launch of general availability in September, 2016.
Operated by GMO Registry, Inc., .shop has reached over 360,000 registrations from 182 countries since its debut, ranking 13 in registration volume among other leading new gTLDs.
The ecommerce domain has been particularly popular in certain geographic regions. GMO Registry reported half of the .shop names were registered in European countries. Germany and the Netherlands hold over 23,000 and 11,000 registrations respectively, and the renewal rate of .shop registration in Europe has reached 81%, followed by 76% in South America and 74% in North America.
The registry had generated $1.2 million in premium name sales, with 1,149 premium .shop names sold in the last year. 71.4% premium name registrants renewed their .shop names.
An even higher renewal rate was reported among the .shop registration made in Sunrise period. GMO registry received a record-breaking number of 1,182 applications for .shop domains, and 97.4% of registrations made in this period have been renewed.
CEO of GMO Registry, Inc., Hiro Tsukahara commented on .shop’s first-year renewal rate: “The strong renewal rate shows confidence in both the .shop domain name and in the continued rise of ecommerce. We’re very happy with the usage volume and renewals, and look forward to growing with the ecommerce industry.”
About GMO Registry, Inc.
GMO Registry is a domain registry services operator based in Tokyo, Japan. Established in 2009 with a vision to secure meaningful and trusted namespace for e-commerce, the company acquired .shop in a $41.5 million ICANN auction in January 2016.
Today GMO Registry operates more than 40 top-level domains including .tokyo and GeoTLDs representing major Japanese cities, while global brands including Canon and Hitachi have chosen GMO Registry as a technology partner to build exclusively branded namespaces under their own top-level domains. For more information please visit http://www.gmoregistry.com/en.
About GMO Internet Group
GMO Internet Group is an Internet service industry leader, developing and operating Japan’s most widely used domain, hosting & cloud, e-commerce, security, and payment solutions. The Group also comprises the world’s largest online FX trading platform, as well as online advertising, Internet media, and mobile entertainment products. GMO Internet, Inc. (TSE: 9449) is publicly listed on the Tokyo Stock Exchange.